Most failed loyalty programmes were badly designed, not badly built. Our strategy team models the economics, the earn rate and the behaviour you're trying to change — and tells you honestly if a programme isn't the answer.
Illustrative model. We build this with your real transaction data in the first two weeks.
We look at your transaction history, not your assumptions: who repeats, who lapses, what a marginal visit is really worth to you.
Currency, earn rate, tier thresholds and reward mix — designed against the behaviour you want, then stress-tested for cost.
A P&L you can take to your board: cost of points, expected breakage, liability build-up and the uplift required to break even.
Post-launch, we review the real numbers quarterly and adjust — because the first version of an earn rate is never the right one.
They sound simple. Most programmes launch without a clear answer to any of them, and that's usually the whole story.
Thirty minutes with someone who has launched programmes like yours. Live platform, no slideware — and an honest read on what's easy and what isn't.
