Acquisition costs keep climbing and the discount code that won the first order trains people to wait for the next one. Points, tiers and referrals give you a way to earn the second and third order without cutting price again.
Easy to launch, easy to get wrong — and the wrong version costs you margin every single order.
A flat 5% back is a 5% price cut dressed as a programme. Rewards should be aimed at the behaviour that's missing, not the behaviour you already have.
Without exclusion rules, sale items, coupon codes and points combine into orders you lose money on — and the bargain hunters find it first.
In categories with 30% returns, points awarded on an order that comes back have to be clawed back cleanly — or people learn to farm them.
Most stores lose the majority of customers between the first and second order. We look at your cohort curves and category repeat cycles, then aim the programme at the specific gap — second purchase, subscription renewal, or basket size — rather than spreading value evenly and calling it loyalty.
Balance visible on the product page, points applied as a slider at checkout, tier benefits like free delivery applied automatically. Order, refund and return webhooks keep the ledger honest, and exclusion rules stop points stacking on discounted lines. Works with your storefront, your app and your call centre.
Two-sided referral with fraud controls — device fingerprinting, payout on the referred customer's second order, caps per account. For most stores this ends up the cheapest acquisition channel they have, at a fraction of paid social.
Accept points from bank and airline programmes at your checkout and you get customers who arrive with money to spend that isn't yours. If you also trade offline, the same balance works in store — one member, one wallet, both channels.
Measured against a holdout, so you can tell your board what the programme caused.
A points balance sitting in an account is a reason to come back that costs you nothing until it's used — and a third of it never is.
You stop needing a site-wide sale to hit the month, because you can target value at the people who need it rather than everyone.
"Spend AED 60 more for the next tier" is a nudge that reliably lifts average order value without a price cut.
Members log in. Logged-in traffic is identifiable traffic — which matters more every year as third-party tracking disappears.
With fraud controls in place, referral moves from a novelty widget to a line in the acquisition mix with a real, low CAC.
Cohort curves, tier migration and points liability in one view — so retention stops being a feeling and starts being a number.
Bring your outlet list and a month of transactions. We'll show you what the programme would cost, what it would earn back, and how long it takes to launch.
