Walaa Loyalty Software
Walaa Loyalty Software
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Tell us about your programme

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How it works

From first conversation to a live programme in about eight weeks.

No procurement theatre and no discovery phase that bills for three months. We model the economics, configure the platform, connect your systems and launch on a pilot site — with one named lead the whole way through.

The programme build

Four stages, and what happens in each.

Weeks 1–2

Design the programme

We sit with your commercial team and model the economics before a line of config is written.

Earn rate and margin impact modelled
Liability and breakage forecast
A business case you can take to the board
Weeks 2–5

Configure & connect

Your rules, tiers and rewards go into the platform, and your systems get wired in.

POS, PMS, e-commerce, CRM, payments
Rules simulated on historic baskets
Sandbox for your own team to test
Weeks 5–8

Brand & launch

App, portal and staff tools dressed in your identity, then a pilot before the full estate.

White-labelled member app and portal
Floor teams trained with a simple script
One pilot site, then a staged rollout
Ongoing

Grow & connect partners

Once live, we tune the rules on real data and open the programme up to partners.

Quarterly review of real performance
Campaigns measured against holdouts
Points exchange with partner brands
What we need from you

Six things, and none of them are a project team.

If you can give us these, we can give you a launch date and hold it.

Transaction data
A feed from your POS, PMS or checkout — API, middleware or nightly file. We work with what you have.
A commercial owner
One person who can decide the earn rate and sign off the reward mix.
Brand assets
Logo, type and colour. If you have an app, we can live inside it instead.
A pilot site
One outlet or property willing to run it first and tell us the truth about it.
Finance sign-off
On the liability model, before launch rather than after.
Two hours a week
From your side, during the build. That is genuinely the ask.
After launch

What the first year actually looks like.

Weeks 1–4: watch the floor

We sit on enrolment rates and staff behaviour, not vanity metrics. Most of the early fixes are operational.

Months 2–3: tune the rules

Real baskets tell you what the model got wrong. Rules change in the console, live the same day.

Quarterly: review the numbers

Incremental revenue against a holdout, liability position, and what to change next quarter.

Want a launch date?

Give us an hour and the shape of your estate, and we will come back with a plan, a timeline and an honest view of the margin impact.

Start the conversation See the platform
Powering loyalty for brands across the region
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EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork
EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork
EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork