Walaa Rewards is built by Royex Technologies in Dubai. We have spent a decade shipping software for restaurants, malls, hotels and retail groups across the GCC — and we built this platform because the loyalty tools we kept being asked to integrate were never made for how these businesses really work.
Not on the app. On the till that doesn't send the transaction, the franchise that runs a different POS, the finance team that finds out about the points liability a year in, the rule the marketing team can't change without a release.
So we built the engine first and the app second. One ledger, one rules layer, one set of integrations — that already speak to the systems used across this region — and a configuration layer your own team can operate without us.
Everything else — the branding, the tiers, the reward mix, the sector modules — is assembled on top of that for each client.
We put the earn rate, margin impact and liability in front of your finance team before anyone configures a thing.
The person in your first workshop is the person on the call nine months later. No handover to an account manager.
Your POS, PMS and checkout stay exactly as they are. We meet them at the transaction layer.
Hosted in region, exportable in full, with a complete audit trail. No lock-in dressed up as a platform.
Walaa Rewards is a Royex Technologies product. That means the team behind it also builds the mobile apps, e-commerce platforms and enterprise systems it has to integrate with — and it means we have been here for a decade and intend to be here for the next one.
Business Bay, Dubai — United Arab Emirates
Send us the shape of your estate and we will come back with a straight answer about what a programme would look like — including what it would cost you in margin.
