Dine-in, takeaway, drive-thru and the aggregators — one member, one balance, across every channel and every brand in your group. Built with people who know what 8pm on a Thursday looks like.
We've inherited enough stalled programmes to know the pattern. It's rarely the technology.
Eleven visits for a free coffee. Nobody gets there, so nobody starts. We design a first win inside two weeks, then keep the ladder visible.
If enrolling costs the cashier forty seconds at peak, it won't happen. Enrolment has to take one tap, or one scan on the receipt afterwards.
A third of your volume goes through aggregators and never touches your CRM. We match those orders back to the member so the balance is complete.
Two weeks with your commercial team and a month of transaction data. We find out what a marginal visit is actually worth, which dayparts are soft, and how much margin a point can safely cost. You get a model showing the earn rate, expected breakage and the visit uplift needed to break even — before anyone commits to a launch date.
Your POS keeps working exactly as it does — it just starts emitting loyalty events. We integrate dine-in, takeaway, drive-thru, your own app and the delivery aggregators, so item-level data flows in and a member's balance is the same whichever door they came through. Kitchen and floor workflows don't change.
Double points on weekday lunch to fill the quiet hours. A streak that rewards the third visit in a month. Item-level offers that push the high-margin side rather than discounting the hero dish. Tiers that unlock things that cost you little and feel like a lot — priority seating, a chef's tasting, early access to a new opening.
One outlet goes live first with a trained floor team and a simple script. We watch enrolment rate per shift, fix the friction, then roll across the estate — usually a handful of sites a week. Staff get a leaderboard for sign-ups, because the programme only works if the person at the till believes in it.
Not "engagement". Specific things you'll notice in the first two quarters.
Named customers instead of covers. You can see that 8% of members drive a quarter of revenue — and speak to them directly for the first time.
Targeted bonus points move demand into weekday lunch and late afternoon instead of discounting the hours that were already full.
A member who hasn't visited in six weeks triggers an automated nudge with a reason to return — measured against a holdout so you know it worked.
Points are worth more ordering direct. Over a few quarters that moves real volume off 25–30% commission and onto your own channel.
A new site opens to a list of members who already live within three kilometres, instead of to whoever walks past in week one.
Every campaign runs against a control group, so "the promotion worked" becomes a number rather than an argument.
Pre-built connectors for the systems most F&B groups already run, plus a REST API for anything bespoke.
"We'd been quoted nine months and a rewrite of our POS. Walaa had our first twelve restaurants live in seven weeks."
Bring your outlet list and a month of transactions. We'll show you what the programme would cost, what it would earn back, and how long it takes to launch.
