Walaa Loyalty Software
Walaa Loyalty Software
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Become a partner

Put your brand in front of members who already have points to spend.

Join an existing Walaa programme as a merchant, connect your own loyalty scheme to ours, or resell the platform to your clients. Three routes in, all of them commercial from day one.

Three ways in

Pick the relationship that fits your business.

List as a merchant

Put your offers and gift cards inside programmes that already have members and balances. You pay only when a reward is redeemed, and settlement is handled for you.

Connect your programme

Already run loyalty? Open a two-way points exchange with partner brands. Members move balances in real time at a rate you agree.

Resell the platform

Agencies, system integrators and POS vendors can white-label Walaa for their own clients, with our team behind the build.

What you get

Distribution, not just a listing.

Access to live member bases

Bank, mall and hospitality programmes already running on Walaa, with members holding balances they want to spend.

Performance you can see

A merchant portal showing redemptions, settled value and offer performance — not a monthly PDF.

Fast onboarding

Most merchants are live within two weeks. Gift card SKUs can go live in days.

Clean settlement

Reconciliation and payout handled between programmes automatically, with a full audit trail on both sides.

How it starts

From first call to first redemption.

Introductory call

Twenty minutes on your brand, your margins and which programmes make sense for you.

Agree the commercials

Offer structure, redemption rate and settlement terms, written plainly.

Connect and list

API, gift card feed or a simple portal — whichever suits how you already operate.

Go live and review

Launch into one programme, review the numbers, then widen.

Tell us about your brand.

Send us what you sell, where, and the kind of offer you could put behind it. We will come back with the programmes that fit and what the commercials look like.

Apply to partner See the platform
Powering loyalty for brands across the region
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EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork
EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork
EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork