Walaa Loyalty Software
Walaa Loyalty Software
How it works Blog Contact us
We reply within one working day
Enquiry

Tell us about your programme

We'll come back to you within one working day.

Thank you — your enquiry is with us.
A member of the team will be in touch within one working day.
Home · Sectors · Malls & retail destinations

You own the footfall. You should own the data too.

One programme across hundreds of tenants: shoppers earn anywhere in the mall and spend anywhere in the mall. You get the whole journey — which stores pull people in, which ones they visit next, and what a parking hour is really worth.

Book a demo What changes after launch
mall atrium photo
+27%
dwell time
2.4
stores per visit
120+
tenants onboarded

Illustrative figures from a super-regional mall. Yours will differ.

Why mall programmes are hard

You don't control the transaction. Everything else follows from that.

Every tenant has its own till

You can't force two hundred retailers onto one POS integration. So the programme has to work with receipt capture, tenant apps and integrations — in parallel.

Tenants ask "what's in it for me?"

If the mall issues points and the tenant funds them with nothing in return, onboarding stalls at the anchors. The commercial model matters more than the tech.

Receipt fraud is real

Photograph-a-receipt programmes get gamed within weeks unless duplicate detection, value limits and staff validation are built in from day one.

How we work with a mall operator

We design the tenant deal first

Who funds the points, at what rate, and what the tenant gets back — traffic reports, targeted campaigns to nearby shoppers, a slot in the app. We help you build the pack your leasing team takes to the retailers, with tiers for anchors, mid-size and food court operators.

We give every tenant a way in

Full POS integration for those who can, a merchant app on a tablet for those who can't, and receipt scanning as the safety net — with duplicate detection, value caps and outlet-level anomaly alerts. Onboarding a new tenant takes a day, not a quarter.

We make the mall itself the reward

Free parking hours, valet, cinema tickets, kids' zone entry, VIP lounge access, event pre-booking. Assets you already own, priced in points, so redemption keeps shoppers inside the building rather than sending value out of it.

We turn the data into leasing leverage

Cross-shopping reports show which tenants drive visits and which ride on them. That's a negotiating position at renewal, a case for a media rate card, and the evidence behind where you place the next brand.

After launch

What actually changes once it's live

For your leasing, marketing and operations teams — and for the tenants.

Footfall becomes named shoppers

You stop reporting door counts and start reporting people: who they are, how often they come, what they spend across the whole centre.

Visits get longer and wider

Cross-store challenges — three different categories in one visit — reliably lift stores per trip and dwell time, which shows up in tenant sales.

Tenants start asking to join

Once the first cohort sees measurable traffic from campaigns, onboarding flips from your team chasing retailers to retailers chasing slots.

A new media revenue line

Targeted pushes to a segmented shopper base are worth paying for. Several operators fund the whole programme from tenant campaign fees.

Quiet zones get busier

Bonus points for the upper floor on a weekday afternoon move people to the parts of the centre that need them, without a mall-wide sale.

Events prove their worth

You can finally show that the weekend activation drove spend, not just crowds — because you can see what attendees bought afterwards.

Don't forget the people who work here

Thousands of staff spend their break in your food court every single day. A verified staff programme is the quietest retention win in the building — and it runs on the same platform.

See mall workforce programmes →

Let's model this for your business.

Bring your outlet list and a month of transactions. We'll show you what the programme would cost, what it would earn back, and how long it takes to launch.

Book a demo See our approach
Other sectors Restaurants & F&B Hotels Malls Corporates Mall workforces E-commerce Schools & colleges
Powering loyalty for brands across the region
EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork
EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork
EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork
EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork