Walaa Loyalty Software
Walaa Loyalty Software
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New Cross-brand points exchange is live across the GCC

Loyalty that feels like your brand — not someone else's software.

A custom loyalty platform for restaurant groups, hotels, malls, corporates, e-commerce and education across the GCC. We shape it around how your business actually works.

Program overview
Saffron Hospitality Group
Live
Members
184,220
Repeat rate
+38%
Points burned
61%
MarAprMayJunJulAugSepOct
+
250 points earned
Al Mokha Café · Dubai Mall
Sectors Restaurants, hotels, malls, corporates, campuses

A hotel doesn't reward like a food court. So we don't pretend it does.

The same engine underneath, configured differently for every sector — the rules, tiers, reward mix and integrations that fit how your outlets actually trade.

Restaurants and F&B
Restaurants & F&B
Visit streaks · item offers
Hotels
Hotels
Stay, spa and dining as one
Malls
Malls
Earn at any tenant
Corporates
Corporates
Benefits your teams use
API Connect to any programme, in either direction

Your points shouldn't stop at your own front door.

Members move balances between your programme and airlines, banks, telcos and retail schemes in real time — so a balance nobody would bother with becomes a reward someone actually claims.

Exchange POST /v1/points/transfer
Airline miles
Partner programme
− 5,000
miles
1 : 2.5 · instant
Your programme
Walaa Rewards
+ 12,500
points
180ms
median call
REST
+ webhooks
2-way
reconciliation
Sectors we serve

One platform. Configured differently for every kind of business.

A hotel group doesn't reward the same way a food court does. We start from your operation — your outlets, your margins, your seasons — and shape the rules, tiers and rewards around it.

SECTOR 01

Restaurant chains & F&B

Earn at the table, on delivery apps and at the drive-thru. Visit streaks, item-level offers and outlet-by-outlet performance in one view.

POS integrated Multi-outlet
How it works for you →
SECTOR 02

Hotels & hospitality

Reward the whole stay, not just the room. Spa, dining and late checkout become currency your guests actually want.

PMS integrated Tiered benefits
How it works for you →
SECTOR 03

Malls & retail destinations

One programme across hundreds of tenants. Shoppers earn anywhere in the mall and spend anywhere in the mall — and you see the whole footfall story.

Tenant onboarding Receipt scan
How it works for you →
SECTOR 04

Corporate employee rewards

Give teams a benefits wallet they'll open every week — recognition, allowances and milestones that land as real, spendable value.

HRIS sync Recognition
How it works for you →
SECTOR 05

Mall & on-site workforces

A dedicated staff programme for the thousands of people who work in your building — discounted food, store offers and perks, verified at the till.

Staff verification Food court perks
How it works for you →
SECTOR 06

Online & e-commerce platforms

Points at checkout, cashback on repeat orders and referral rewards that bring the next basket — wired straight into your store and your app.

Checkout API Referrals
How it works for you →
SECTOR 07

Schools, colleges & students

Reward attendance, achievement and campus spend — with a student card that also unlocks partner offers off campus, and a parent view of it all.

Campus card Student offers
How it works for you →
SECTOR 08

Loyalty partners & coalitions

Already run a programme? Connect it to ours. Members move points in and out in real time, and both brands get the traffic.

Explore points exchange →
46
Programmes running
2.4M
Members enrolled
1,900+
Merchant locations
11
Markets across MENA
99.98%
Platform uptime
The platform

Everything a loyalty team needs, and nothing they have to code.

Marketing changes the rules on Tuesday and it's live on Tuesday. No release cycle, no ticket queue.

8 modules, switched on per sector
0 lines of code to change a rule

Points & wallet engine

A real ledger: multi-currency points, partial expiry, holds, refunds and reversals — auditable down to the transaction.

Rules engine

Earn and burn logic in plain language. Double points on weekday lunch, triple on a birthday, capped per member per month.

Tiers & gamification

Tiers, streaks, challenges and stamp cards — with the soft landing rules that keep members from feeling punished.

Campaigns & segments

Build a segment, pick a channel, schedule it. Push, SMS, WhatsApp and email, with holdout groups measured for you.

Rewards catalogue

Your own rewards alongside gift cards, vouchers and partner offers — issued instantly, redeemed at the till or online.

Analytics & liability

Cohorts, incremental revenue and outstanding points liability — the numbers finance asks for, ready before they ask.

White-label apps

Your logo, your typeface, your tone — as a standalone app, a web portal, or an SDK dropped into the app you already have.

Roles & governance

Maker-checker approvals, granular permissions and a full audit trail. Regional data residency where you need it.

Points exchange & collaboration

Your points shouldn't stop at your own front door.

Walaa connects your programme to airlines, banks, telcos, hotels and other retail schemes through one API. Members move points across programmes in real time — so a small balance nobody would bother with becomes a reward someone actually claims.

Talk to us about partnerships
Exchange POST /v1/points/transfer
Airline miles
Partner programme
− 5,000
miles
1 : 2.5 · instant
Your programme
Walaa Rewards
+ 12,500
points
180ms
median call
REST
+ webhooks
2-way
reconciliation

Transfer in.

Members bring points from partner programmes and spend them with you — new revenue you didn't have to discount for.

Transfer out.

Give members somewhere meaningful to go with a balance that's too small for your own catalogue.

Run joint campaigns.

Co-branded offers with partner brands, with the settlement and reporting handled between you.

Client stories

What loyalty teams say after launch

"We'd been quoted nine months and a rewrite of our POS. Walaa had our first twelve restaurants live in seven weeks — and the team actually understood how a kitchen runs at 8pm on a Thursday."
Group Finance Director
Group Finance Director
Restaurant group · UAE
Head of Retail Marketing
"Our tenants had eleven different punch cards between them. Now a shopper earns at the food court and spends it at a fashion store two floors up — and for the first time we can see the whole journey."
Head of Retail Marketing
Shopping mall group · KSA
Director of Loyalty
"The rules engine is the part that sold our team. Marketing writes a campaign on Monday morning and it is live before lunch, without a single ticket to IT."
Director of Loyalty
Hospitality group · Qatar
+31%
Repeat visits within six months
+19%
Average cheque for enrolled guests
7 wks
From kick-off to first live outlet
How it works

From first conversation to live programme in about eight weeks.

8 weeks
typical kick-off to first live site
1
named lead, start to finish
Weeks 1–2

Design the programme

We sit with your commercial team and model the economics before a line of config is written.

Earn rate and margin impact modelled
Liability and breakage forecast
A business case you can take to the board
Weeks 2–5

Configure & connect

Your rules, tiers and rewards go into the platform, and your systems get wired in.

POS, PMS, e-commerce, CRM, payments
Rules simulated on historic baskets
Sandbox for your own team to test
Weeks 5–8

Brand & launch

App, portal and staff tools dressed in your identity, then a pilot before the full estate.

White-labelled member app and portal
Floor teams trained with a simple script
One pilot site, then a staged rollout
Ongoing

Grow & connect partners

Once live, we tune the rules on real data and open the programme up to partners.

Quarterly review of real performance
Campaigns measured against holdouts
Points exchange with partner brands
Integrations

It plugs into what you already run.

Pre-built connectors for the systems most of our clients arrive with — and a documented REST API with signed webhooks for everything else. Nothing gets ripped out.

Most integrations live in days, not quarters
Your tills and PMS keep working exactly as they do
Sandbox, docs and a named engineer during build
Talk to our team
POS systems
Restaurant & retail tills
Hotel PMS
Property management
Payments
Gateways & acquirers
E-commerce
Web & app checkout
CRM & CDP
Customer data platforms
HRIS
Employee directories
Delivery apps
Aggregator orders
Loyalty partners
Airlines, banks, telcos
Open REST API & webhooks
For anything bespoke — your own app, kiosks, internal tools.
GET /v1/members/:id
FAQ

Questions we get asked

The five that come up in almost every first conversation. If yours isn't here, ask us directly — we'll give you a straight answer.

Still have a question?

Talk to someone who has actually launched programmes like yours.

Ask us

No. Walaa sits alongside what you have. We integrate at the transaction layer, so your tills, PMS and checkout keep working exactly as they do — they just start emitting loyalty events. If you'd rather have a standalone member app, we can give you that too.

The platform underneath is the same battle-tested engine for everyone — that's what keeps you stable and quick to launch. What changes is everything your members and your team touch: the rules, the tiers, the reward mix, the journeys, the branding, and the modules we switch on for your sector.

Yes — that's the point of our exchange layer. If the partner has an API, we can move points both ways in real time at an agreed rate. If they're already on Walaa, it's a settings change. We'll also help you structure the commercial agreement and the reconciliation.

In region. We host in the GCC by default and can meet local data residency requirements market by market. Access is role-based, every change is logged, and the member data stays yours — you can export it in full at any time.

A one-off setup for design and integration, then a platform fee that scales with active members rather than transactions — so a good month doesn't cost you more. We'll put a real number in front of you after the first workshop, not before.

Let's design a programme your members would miss.

Bring us your business — the outlets, the margins, the awkward bits — and we'll show you what a loyalty programme built around it looks like. Thirty minutes, no slideware.

Book a demo Download the overview
What you'll get on the call
A walkthrough of the live platform, not a deck
An honest read on whether your integrations are easy or painful
A rough earn-rate and liability model for your numbers
A timeline you can take to your board
Powering loyalty for brands across the region
EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork
EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork
EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork
EmaarEmaar
Government of DubaiGovernment of Dubai
Dubai Duty FreeDubai Duty Free
Coca-ColaCoca-Cola
Union CoopUnion Coop
NEOMNEOM
GEMS EducationGEMS Education
NBADNBAD
Abu Dhabi Culture & TourismAbu Dhabi Culture & Tourism
Khalifa UniversityKhalifa University
Sobha RealtySobha Realty
LetsworkLetswork